Art Centre, Christchurch
2009.06
Levi’s refers to the blue jean brand Levi Strauss who came from Bavaria, Germany and began producing in 1872 after acquiring patent rights. Although I don’t know exactly, I am aware that this blue jean brand became popular among consumers and noted worldwide for its rivets in the pocket corners. Blue jeans can be reminiscent of Europe or especially the Wild West. Some vintage denim jeans are high-priced, but blue jeans have long been a popular type of clothing many people wear, irrespective of region, generation, and gender since they are relatively cheaper and more convenient for daily activities than other types of apparel.